Privacy policy

This Privacy Policy applies to data shared with TikTok Pixel, Meta Pixel, and third-party advertising platforms.

Last Updated: November 24, 2025

At Marte Beauty (“we”, “us”, or “our”), your privacy and trust are our top priority. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit martebeauty.com (the “Site”), make a purchase, contact us, or interact with our advertising platforms including TikTok, Meta (Facebook & Instagram), Google, and others (collectively, the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

A. Information You Provide to Us

• Name, email, phone number

• Billing & shipping addresses

• Account login details

• Order history & payment details

• Customer service interactions

B. Information Collected Automatically

• Device & browser type

• IP address & location data

• Pages viewed & time spent

• Clicks, scrolls, and purchase activity

• Cookies, pixels, and tracking technologies

C. Information from Third Parties

• Payment processors (Shopify Payments, PayPal, etc.)

• Shipping partners

• Analytics & marketing tools

• Advertising platforms (TikTok, Meta, Google, etc.)

2. How We Use Your Information

We use your information to provide and improve our Services:

3. Advertising & Data Sharing

To optimize our advertising performance and reach relevant customers, we use marketing tools such as TikTok Pixel, TikTok Events API, Shopify APIs, Meta Pixel, Google Ads, and advanced matching technologies.

This may include sharing the following customer data with advertising platforms for analytics, ad measurement, and retargeting:

Events Tracked

• Add to Cart

• Search

• Initiate Checkout

• View Content

• Complete Payment

• Complete Registration

• Add Payment Info

Identifiers Used (When Available)

• Email address

• Phone number

• First & last name

• City, province/state & country

• Postal/zip code

API Connections

• Data via Shopify Order APIs

• Data via Customer APIs

You may opt out of targeted advertising at any time by emailing us at support@martebeauty.com or by adjusting your browser or social media ad settings.

4. Use of TikTok Pixel & Data Sharing

We use TikTok Pixel, TikTok Events API, and advanced matching technologies to collect and share customer data — including email, phone number, location, purchase behavior, browsing actions, and interactions with our store — for the purpose of personalized advertising, analytics, a

 5. Cookies & Tracking Technologies

We use cookies, pixels, and similar tools to:

• Remember your preferences

• Measure website performance

• Track browsing & purchase behavior

• Deliver personalized advertising

You may disable cookies in your browser settings, but some features may not function properly.

6. How We Share Your Information

We do not sell your personal information. We may share limited data with:

• Shopify & service providers (payments, shipping, emails)

• Marketing & analytics partners (only with consent)

• Legal authorities if required by law

• Business transaction partners (e.g., merger/acquisition)

7. Your Privacy Rights (Canada & U.S.)

Depending on your location, you may request to:

• Access your personal data

• Correct inaccurate information

• Delete personal data (where legally permitted)

• Opt out of marketing or targeted ads

• Withdraw consent for data processing

Contact us at support@martebeauty.com to exercise your rights.

8. Data Retention & Security

We retain your information only as long as necessary for business, legal, or security purposes. While no system is fully secure, we take reasonable organizational and technical measures to protect your data.

9. Children’s Privacy

Our Services are not for individuals under 16. If we learn we’ve collected data from a minor, we will delete it immediately.

10. International Data Transfers

Your data may be transferred and processed outside of Canada or the U.S. When applicable, we use Standard Contractual Clauses and equivalent safeguards to protect your information.

11. Contact Us

Marte Beauty Inc.
📍 330 – 5th Avenue SW, Tower 1, Suite 1800, Calgary, Alberta T2P 0L4, Canada
📧 Email: support@martebeauty.com